SalesforceRetail
Business challenge
Customer records were fragmented across marketing, service, and commerce systems, resulting in inconsistent experiences and limited campaign precision.
Solution approach
We implemented a Customer 360 model with integration design, marketing automation alignment, and analytics workflows that gave commercial teams a clearer customer operating view and a better foundation for AI-led personalization.
Outcomes and impact
- More consistent customer segmentation across teams
- Improved handoff between marketing, sales, and service
- Better visibility into lifecycle performance and campaign response